Member of RE/MAX Central
Don't Get Tricked
While some sellers make the mistake of choosing a Realtor by who says they will list it the highest, other make the mistake of choosing a Realtor based on who charges the lowest commission and not who will net them the most amount of money.
Yes, We Charge 6%
Why do so many Realtors squirm when you ask them their commission? Because they can't justify it. Why do so many Realtors only charge 5% or less? Because when they can't compete on skill they must cut their rate to acquire listings.
At PrimeWindsor we charge 6% because we have the data to prove this will net you more money than using a discount broker who doesn't have the resources or incentive to properly market and sell your home for top dollar. Remember, 3% goes to the buying side and that is a huge incentive for other agents to bring their buyers. The other 3% stays with PrimeWindsor to fund the very critical marketing campaign.
Dangerous Discounters
The major misperception in the commission rate debate is that no matter which Realtor you choose, your home will sell for exactly the same amount of money. However, with the greatly differing abilities of Realtors, this is very far from accurate. The commission one charges is useless if they don't earn you a good price on your property or don't know how to negotiate properly.
We May Not Be For You
We are not afraid to state upfront that we charge a 6% commission. If you are looking for the cheapest Realtor on the market, regardless of their abilities, then we are not for you. However, if you are looking to net the most money for your home, then you understand that sometimes you need to spend money to make money. Although we charge a 6% commission we continue to net our sellers more money than those that only charge a 5% commission and we can show you the data to prove it.
While some sellers make the mistake of choosing a Realtor by who says they will list it the highest, other make the mistake of choosing a Realtor based on who charges the lowest commission and not who will net them the most amount of money.
Yes, We Charge 6%
Why do so many Realtors squirm when you ask them their commission? Because they can't justify it. Why do so many Realtors only charge 5% or less? Because when they can't compete on skill they must cut their rate to acquire listings.
At PrimeWindsor we charge 6% because we have the data to prove this will net you more money than using a discount broker who doesn't have the resources or incentive to properly market and sell your home for top dollar. Remember, 3% goes to the buying side and that is a huge incentive for other agents to bring their buyers. The other 3% stays with PrimeWindsor to fund the very critical marketing campaign.
Dangerous Discounters
The major misperception in the commission rate debate is that no matter which Realtor you choose, your home will sell for exactly the same amount of money. However, with the greatly differing abilities of Realtors, this is very far from accurate. The commission one charges is useless if they don't earn you a good price on your property or don't know how to negotiate properly.
We May Not Be For You
We are not afraid to state upfront that we charge a 6% commission. If you are looking for the cheapest Realtor on the market, regardless of their abilities, then we are not for you. However, if you are looking to net the most money for your home, then you understand that sometimes you need to spend money to make money. Although we charge a 6% commission we continue to net our sellers more money than those that only charge a 5% commission and we can show you the data to prove it.
